{"version":"1.0","provider_name":"5 Sens, agence de communication tunisie","provider_url":"https:\/\/5sens.tn\/en","title":"Naming FMCG : tester la m\u00e9morisation d'un nom en fran\u00e7ais et en arabe Naming FMCG : tester un nom de marque en fran\u00e7ais et arabe","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"AsqSE49Rut\"><a href=\"https:\/\/5sens.tn\/en\/naming-fmcg-tester-nom-francais-arabe\/\">Naming FMCG : tester la m\u00e9morisation d&rsquo;un nom en fran\u00e7ais et en arabe<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/5sens.tn\/en\/naming-fmcg-tester-nom-francais-arabe\/embed\/#?secret=AsqSE49Rut\" width=\"600\" height=\"338\" title=\"&#8220;Naming FMCG : tester la m\u00e9morisation d&rsquo;un nom en fran\u00e7ais et en arabe&#8221; &#8212; 5 Sens, agence de communication tunisie\" data-secret=\"AsqSE49Rut\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/5sens.tn\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/5sens.tn\/wp-content\/uploads\/2026\/10\/naming-fmcg.png","thumbnail_width":1080,"thumbnail_height":675,"description":"En Tunisie, un nom de marque doit se dire et s'\u00e9crire sans effort en fran\u00e7ais comme en arabe. Voici un protocole en six tests pour mesurer sa m\u00e9morisation avant le lancement. Naming FMCG en Tunisie : comment tester la m\u00e9morisation d'un nom en fran\u00e7ais et en arabe avant de lancer. Protocole en 6 tests, grille et FAQ."}