{"id":399032,"date":"2026-07-27T13:37:18","date_gmt":"2026-07-27T11:37:18","guid":{"rendered":"https:\/\/5sens.tn\/?page_id=399032"},"modified":"2026-07-28T13:09:20","modified_gmt":"2026-07-28T11:09:20","slug":"dr-eniss-handous-expert-en-marketing-et-communication-en-tunisie","status":"publish","type":"page","link":"https:\/\/5sens.tn\/en\/dr-eniss-handous-expert-en-marketing-et-communication-en-tunisie\/","title":{"rendered":"Dr. Eniss Handous: Expert en marketing et communication en Tunisie"},"content":{"rendered":"

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Dr. Eniss Hendous:<\/span> Expert en marketing et communication en Tunisie<\/p>\n

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\u00ab Nous aidons les marques \u00e0 se d\u00e9marquer. \u00bb<\/p>\n

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Cette promesse, qui ouvre aujourd\u2019hui le site de 5 Sens Advertising, r\u00e9sume trente ans consacr\u00e9s \u00e0 une seule question : comprendre pourquoi un consommateur choisit une marque plut\u00f4t qu\u2019une autre et transformer cette compr\u00e9hension en r\u00e9sultats mesurables.<\/p>\n

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La formation<\/p>\n

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Une formation \u00e0 double culture, nord-am\u00e9ricaine et tunisienne<\/h2>\n

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<\/span>Tout commence par une conviction : une marque ne se construit pas \u00e0 coups de slogans, mais par une compr\u00e9hension fine de ceux \u00e0 qui elle s\u2019adresse.
Major de ma promotion en ma\u00eetrise de sciences de gestion, j\u2019obtiens une bourse d\u2019excellence de l\u2019Agence canadienne de d\u00e9veloppement international. Elle m\u2019ouvre les portes de l\u2019Universit\u00e9 Laval<\/strong>, au Qu\u00e9bec, o\u00f9 je d\u00e9croche mon MBA en marketing. Je compl\u00e8te plus tard ce parcours par un doctorat en marketing \u00e0 l\u2019ISG Tunis.
Cette double culture irrigue encore aujourd\u2019hui ma fa\u00e7on d\u2019aborder chaque probl\u00e9matique : la m\u00e9thode et la rigueur scientifique d\u2019un c\u00f4t\u00e9, la lecture du terrain de l\u2019autre. C\u2019est ce pont entre la th\u00e9orie acad\u00e9mique et la r\u00e9alit\u00e9 commerciale qui d\u00e9finit ma mani\u00e8re d\u2019accompagner une entreprise.<\/p>\n

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L\u2019expertise terrain<\/p>\n

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Le comportement du consommateur, fil rouge de trente ans<\/h2>\n

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<\/span>C\u2019est au Canada que ma carri\u00e8re prend son envol. L\u2019Universit\u00e9 Laval me confie l\u2019enseignement du comportement du consommateur, la discipline qui deviendra le fil rouge de tout mon parcours, professionnel comme universitaire.
En parall\u00e8le, comme consultant pour de grandes entreprises internationales, je m\u00e8ne des \u00e9tudes de march\u00e9 d\u2019envergure. Parmi elles, l\u2019\u00e9tude de march\u00e9 accompagnant le lancement de CK One de Calvin Klein. Une exp\u00e9rience fondatrice : elle a confirm\u00e9 ce que j\u2019observe depuis, projet apr\u00e8s projet. Une marque mondiale se construit d\u2019abord sur une intelligence profonde du consommateur , ses besoins latents, sa segmentation psychologique, bien avant le premier visuel.<\/p>\n

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La fondation de l\u2019agence<\/p>\n

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2020 : la fondation de 5 Sens Advertising<\/h2>\n

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<\/span>En 2020, fort de vingt-cinq ans d\u2019exp\u00e9rience, je fonde 5 Sens Advertising. Le nom n\u2019est pas un hasard : une communication efficace mobilise tous les sens. Elle doit toucher autant qu\u2019elle convainc, cr\u00e9er une exp\u00e9rience m\u00e9morable plut\u00f4t qu\u2019un message de plus.
Ayant consacr\u00e9 une grande partie de ma carri\u00e8re \u00e0 la psychologie de l\u2019acheteur, j\u2019ai naturellement orient\u00e9 la structure vers le secteur le plus exigeant en la mati\u00e8re : la grande consommation. Agroalimentaire, boissons, hygi\u00e8ne-beaut\u00e9, produits d\u2019entretien, sant\u00e9 grand public. Des produits \u00e0 forte rotation, o\u00f9 la d\u00e9cision d\u2019achat se joue en quelques secondes devant un lin\u00e9aire satur\u00e9.
L\u2019agence compte aujourd\u2019hui trois implantations \u2014 Sousse, Tunis et Doha \u2014 et intervient sur six march\u00e9s : Tunisie, France, Canada, Qatar, Alg\u00e9rie et Gabon.<\/p>\n

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<\/span>\u2192 D\u00e9couvrir l’activit\u00e9 de notre Agence de communication en Tunisie<\/span><\/a><\/strong><\/p>\n

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La philosophie et les domaines d\u2019intervention<\/p>\n

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Ma philosophie : la rigueur scientifique au service du r\u00e9sultat<\/h2>\n

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Ma boussole n\u2019a jamais vari\u00e9 : orienter chaque action vers un r\u00e9sultat concret et mesurable. Quelle que soit la taille du budget, la logique reste identique. L\u2019optimiser, prioriser les canaux \u00e0 plus forte contribution, s\u00e9quencer les investissements, prouver la valeur \u00e9tape par \u00e9tape, puis d\u00e9ployer \u00e0 l\u2019\u00e9chelle ce qui fonctionne et couper sans \u00e9tat d\u2019\u00e2me ce qui ne produit pas.<\/p>\n

Quatre grands piliers structurent notre accompagnement :<\/p>\n

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Positionnement de marque, architecture de marque, identit\u00e9 visuelle et packaging.<\/span><\/p>\n

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Tunnels de conversion, campagnes d\u2019acquisition payantes (SEA, social ads) et marketing digital et performance.<\/span><\/p>\n

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Plateformes rapides, ergonomiques, pens\u00e9es pour transformer le visiteur en client.<\/p>\n

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Production audiovisuelle<\/span> de marque et op\u00e9rations d\u2019activation.<\/p>\n

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Sport business<\/p>\n

[\/et_pb_text][et_pb_text content_tablet=\u00a0\u00bb<\/p>\n

Les Leaders nationaux nous confient leur communication<\/h2>\n

\u00a0\u00bb content_phone=\u00a0\u00bb<\/p>\n

Les Leaders nationaux nous confient leur communication<\/h2>\n

\u00a0\u00bb content_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_2_text_align=\u00a0\u00bbleft\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000″ header_2_line_height=\u00a0\u00bb1.4em\u00a0\u00bb min_height=\u00a0\u00bb38px\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_line_height_tablet=\u00a0\u00bb1.3em\u00a0\u00bb header_2_line_height_phone=\u00a0\u00bb1.3em\u00a0\u00bb header_2_line_height_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Transformer une passion populaire en mod\u00e8le \u00e9conomique<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ text_font_size=\u00a0\u00bb15px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb text_orientation_tablet=\u00a0\u00bbjustified\u00a0\u00bb text_orientation_phone=\u00a0\u00bbleft\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

<\/span>J\u2019ai \u00e9galement conduit la strat\u00e9gie marketing de l\u2019\u00c9toile Sportive du Sahel, o\u00f9 nous avons b\u00e2ti un \u00e9cosyst\u00e8me commercial alors in\u00e9dit dans le paysage sportif tunisien. Le d\u00e9fi \u00e9tait de taille : transformer une ferveur populaire en mod\u00e8le \u00e9conomique structur\u00e9 et autosuffisant.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ text_font_size=\u00a0\u00bb15px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb text_orientation_tablet=\u00a0\u00bbjustified\u00a0\u00bb text_orientation_phone=\u00a0\u00bbleft\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

<\/span>Pour y parvenir, nous avons initi\u00e9 des leviers innovants pour l\u2019\u00e9poque :<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb image=\u00a0\u00bbhttps:\/\/5sens.tn\/wp-content\/uploads\/2026\/07\/co-branding-strategique.png\u00a0\u00bb alt=\u00a0\u00bbCo-branding strat\u00e9gique\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb body_text_color=\u00a0\u00bb#000000″ body_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_margin=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb animation=\u00a0\u00bboff\u00a0\u00bb custom_css_blurb_title=\u00a0\u00bbpadding-top:4px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Le co-branding strat\u00e9gique:<\/strong> dont le lancement d\u2019\u00c9toile Chips avec NKG, premi\u00e8re op\u00e9ration de co-branding entre un club sportif et une marque de grande consommation en Tunisie.<\/p>\n

[\/et_pb_blurb][et_pb_blurb image=\u00a0\u00bbhttps:\/\/5sens.tn\/wp-content\/uploads\/2026\/07\/licensing-de-marque.png\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb body_text_color=\u00a0\u00bb#000000″ body_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_margin=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb animation=\u00a0\u00bboff\u00a0\u00bb custom_css_blurb_title=\u00a0\u00bbpadding-top:4px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Le licensing de marque:<\/strong> structurer la distribution des produits officiels du club pour prot\u00e9ger la marque et cr\u00e9er de nouvelles sources de revenus.<\/p>\n

[\/et_pb_blurb][et_pb_blurb image=\u00a0\u00bbhttps:\/\/5sens.tn\/wp-content\/uploads\/2026\/07\/Deploiement-dapplications-digitales.png\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb body_text_color=\u00a0\u00bb#000000″ body_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_margin=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb animation=\u00a0\u00bboff\u00a0\u00bb custom_css_blurb_title=\u00a0\u00bbpadding-top:4px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Le d\u00e9ploiement d\u2019applications digitales:<\/strong> connecter le club \u00e0 sa communaut\u00e9 de supporters, en Tunisie comme \u00e0 l\u2019\u00e9tranger, et mon\u00e9tiser cet engagement.<\/p>\n

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<\/span>Autant d\u2019op\u00e9rations qui illustrent la m\u00eame conviction : innover l\u00e0 o\u00f9 personne n\u2019ose encore le faire.<\/p>\n

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Les Leaders nationaux nous confient leur communication<\/h2>\n

\u00a0\u00bb content_phone=\u00a0\u00bb<\/p>\n

Les Leaders nationaux nous confient leur communication<\/h2>\n

\u00a0\u00bb content_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_2_text_align=\u00a0\u00bbleft\u00a0\u00bb header_2_text_color=\u00a0\u00bb#000000″ header_2_line_height=\u00a0\u00bb1.4em\u00a0\u00bb min_height=\u00a0\u00bb38px\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_line_height_tablet=\u00a0\u00bb1.3em\u00a0\u00bb header_2_line_height_phone=\u00a0\u00bb1.3em\u00a0\u00bb header_2_line_height_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Transmettre : enseignement, intelligence artificielle et veille<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.7″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ text_font_size=\u00a0\u00bb15px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb text_orientation_tablet=\u00a0\u00bbjustified\u00a0\u00bb text_orientation_phone=\u00a0\u00bbleft\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

<\/span>Parce que transmettre fait partie int\u00e9grante de mon m\u00e9tier depuis mes d\u00e9buts \u00e0 l\u2019Universit\u00e9 Laval, j\u2019enseigne aujourd\u2019hui au niveau du master en marketing digital \u00e0 la FSEG de Sousse. J\u2019y assure des cours de comportement du cyberconsommateur, de communication marketing et de fondamentaux du marketing.
Former les professionnels de demain m\u2019oblige \u00e0 rester en veille permanente sur les mutations de la discipline. Du branding traditionnel \u00e0 l\u2019intelligence artificielle appliqu\u00e9e au marketing, un sujet auquel je consacre r\u00e9guli\u00e8rement des analyses publi\u00e9es sur le blog de l\u2019agence, l\u2019objectif ne change pas : anticiper les comportements d\u2019achat pour donner un temps d\u2019avance \u00e0 nos clients.<\/p>\n

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Mes publications et analyses<\/h2>\n

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Au-del\u00e0 des strat\u00e9gies que nous d\u00e9ployons pour nos clients, je prends le temps de formaliser mes analyses pour aider l’\u00e9cosyst\u00e8me \u00e0 d\u00e9coder les mutations du march\u00e9.<\/p>\n

Retrouvez mes derni\u00e8res publications et tribunes parues sur le blog de l’agence :<\/p>\n

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Anticiper le comportement du consommateur
Comment l’IA r\u00e9volutionne la strat\u00e9gie marketing en Tunisie pour analyser le comportement d’achat et optimiser vos campagnes d’acquisition.<\/p>\n

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Nous \u00e9liminons les fioritures et les indicateurs de visibilit\u00e9 st\u00e9riles. Notre culture du r\u00e9sultat concret fait la diff\u00e9rence face aux agences de communication classiques en Tunisie. Nous parlons votre langage : celui des volumes. Nos experts mesurent l\u2019impact de chaque action sur vos sorties de caisse, vos commandes grossistes et la croissance de vos ventes sur l’axe Grand Tunis, Cap Bon et Nord.<\/strong><\/p>\n

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Dr. Eniss Hendous: Expert en marketing et communication en Tunisie\u00ab Nous aidons les marques \u00e0 se d\u00e9marquer. \u00bbCette promesse, qui ouvre aujourd\u2019hui le site de 5 Sens Advertising, r\u00e9sume trente ans consacr\u00e9s \u00e0 une seule question : comprendre pourquoi un consommateur choisit une marque plut\u00f4t qu\u2019une autre et transformer cette compr\u00e9hension en r\u00e9sultats mesurables.

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\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/p>","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-399032","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nDr. Eniss Handous: Expert en marketing et communication en Tunisie - 5 Sens, agence de communication tunisie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/5sens.tn\/en\/dr-eniss-handous-expert-en-marketing-et-communication-en-tunisie\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr. Eniss Handous: Expert en marketing et communication en Tunisie - 5 Sens, agence de communication tunisie\" \/>\n<meta property=\"og:url\" content=\"https:\/\/5sens.tn\/en\/dr-eniss-handous-expert-en-marketing-et-communication-en-tunisie\/\" \/>\n<meta property=\"og:site_name\" content=\"5 Sens, agence de communication tunisie\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/5sensadvertising\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-28T11:09:20+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"25 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/5sens.tn\\\/dr-eniss-handous-expert-en-marketing-et-communication-en-tunisie\\\/\",\"url\":\"https:\\\/\\\/5sens.tn\\\/dr-eniss-handous-expert-en-marketing-et-communication-en-tunisie\\\/\",\"name\":\"Dr. Eniss Handous: Expert en marketing et communication en Tunisie - 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