{"id":389289,"date":"2023-01-06T09:43:47","date_gmt":"2023-01-06T08:43:47","guid":{"rendered":"https:\/\/5sens.tn\/?p=389289"},"modified":"2026-04-02T19:24:41","modified_gmt":"2026-04-02T17:24:41","slug":"%d9%82%d9%84%d9%8b%d9%83-dkika-marketing-%d9%82%d9%84%d9%8b%d9%83-les-influenceurs-%d8%aa%d8%a7%d9%81%d9%87%d9%8a%d9%86-%d9%88%d9%8a%d8%ad%d8%a8%d9%88-%d8%b9%d9%84%d9%89-%d8%a7%d9%84%d8%aa%d9%81","status":"publish","type":"post","link":"https:\/\/5sens.tn\/en\/%d9%82%d9%84%d9%8b%d9%83-dkika-marketing-%d9%82%d9%84%d9%8b%d9%83-les-influenceurs-%d8%aa%d8%a7%d9%81%d9%87%d9%8a%d9%86-%d9%88%d9%8a%d8%ad%d8%a8%d9%88-%d8%b9%d9%84%d9%89-%d8%a7%d9%84%d8%aa%d9%81\/","title":{"rendered":"\u0642\u0644\u064b\u0643 &#8211; Dkika Marketing : \u0642\u0644\u064b\u0643 Les influenceurs \u062a\u0627\u0641\u0647\u064a\u0646 \u0648\u064a\u062d\u0628\u0648 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0627\u0647\u0629"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/GM77ZsG636Y\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h1><b>\u0642\u0644\u064b\u0643 \u2013 Dkika Marketing : \u0642\u0644\u064b\u0643 Les influenceurs \u062a\u0627\u0641\u0647\u064a\u0646 \u0648\u064a\u062d\u0628\u0648 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0627\u0647\u0629<\/b><\/h1>\n<h2><span style=\"font-weight: 400;\">They claim influencers are meaningless and are drawn to triviality.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In my view, this is completely wrong, because influencers represent role models for their followers. This aligns with the sociological concept of mimicry. In general, they are people who have significant influence and a certain level of expertise in a specific field. In addition, the quality of their content is excellent, which attracts people. This corresponds to the modern concept of opinion leaders. The way influencers are perceived gives them a certain degree of power.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, it is a power of persuasion. Second, it is a power of endorsement. Finally, they inspire a certain level of trust among the people they interact with, especially their followers. Because of this influence, many companies want to collaborate with them. The reason is simple: when traditional advertising is used, people usually activate their defenses. But when a product or something similar is mentioned in the middle of a conversation, followers lower their guard and are much more likely to accept it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For companies, targeting prospects precisely involves choosing an influencer based on three main criteria, which we call the three Rs. The first R is reach, meaning the ability to reach as many potential prospects as possible. The second is relevance, meaning the influencer\u2019s fit\u2014here, relevance means sharing the same values as the company. The third is resonance, meaning their posts should generate a certain level of virality\u2014what we call engagement. People need to approve of, like what the influencer does, and then share it.<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0642\u0644\u064b\u0643 \u2013 Dkika Marketing : \u0642\u0644\u064b\u0643 Les influenceurs \u062a\u0627\u0641\u0647\u064a\u0646 \u0648\u064a\u062d\u0628\u0648 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0627\u0647\u0629 Ils disent que les influenceurs sont insignifiants et aiment l&rsquo;insignifiance. \u00c0 mon avis, c&rsquo;est compl\u00e8tement faux, parce que les influenceurs repr\u00e9sentent un mod\u00e8le \u00e0 suivre pour leurs followers. Cela correspond au concept sociologique du mim\u00e9tisme. En g\u00e9n\u00e9ral, ce sont des personnes qui ont [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":396430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[370],"tags":[34,37,102,39,49],"class_list":["post-389289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseilmarketing","tag-agencedecommunication","tag-comportementdeconsommateur","tag-reseauxsociaux","tag-strategiedecommercialisation","tag-gestion-reseaux-sociaux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Influenceurs Tunisie : mythes, d\u00e9rives et v\u00e9rit\u00e9 \u2013 5 Sens Advertising<\/title>\n<meta name=\"description\" content=\"Analyse critique des influenceurs en Tunisie : leur r\u00f4le, leurs exc\u00e8s et comment en tirer parti avec 5 Sens Advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/5sens.tn\/en\/\u0642\u0644\u064b\u0643-dkika-marketing-\u0642\u0644\u064b\u0643-les-influenceurs-\u062a\u0627\u0641\u0647\u064a\u0646-\u0648\u064a\u062d\u0628\u0648-\u0639\u0644\u0649-\u0627\u0644\u062a\u0641\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influenceurs Tunisie : mythes, d\u00e9rives et v\u00e9rit\u00e9 \u2013 5 Sens Advertising\" \/>\n<meta property=\"og:description\" content=\"Analyse critique des influenceurs en Tunisie : leur r\u00f4le, leurs exc\u00e8s et comment en tirer parti avec 5 Sens Advertising.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/5sens.tn\/en\/\u0642\u0644\u064b\u0643-dkika-marketing-\u0642\u0644\u064b\u0643-les-influenceurs-\u062a\u0627\u0641\u0647\u064a\u0646-\u0648\u064a\u062d\u0628\u0648-\u0639\u0644\u0649-\u0627\u0644\u062a\u0641\/\" \/>\n<meta property=\"og:site_name\" content=\"5 Sens, agence de communication tunisie\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/5sensadvertising\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-06T08:43:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-02T17:24:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/5sens.tn\/wp-content\/uploads\/2023\/03\/\u062a\u0627\u0641\u0647\u064a\u0646-\u0648\u064a\u062d\u0628\u0648-\u0639\u0644\u0649-\u0627\u0644\u062a\u0641\u0627\u0647\u0629.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Dr. Eniss Handous\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dr. Eniss Handous\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/5sens.tn\\\/%d9%82%d9%84%d9%8b%d9%83-dkika-marketing-%d9%82%d9%84%d9%8b%d9%83-les-influenceurs-%d8%aa%d8%a7%d9%81%d9%87%d9%8a%d9%86-%d9%88%d9%8a%d8%ad%d8%a8%d9%88-%d8%b9%d9%84%d9%89-%d8%a7%d9%84%d8%aa%d9%81\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/5sens.tn\\\/%d9%82%d9%84%d9%8b%d9%83-dkika-marketing-%d9%82%d9%84%d9%8b%d9%83-les-influenceurs-%d8%aa%d8%a7%d9%81%d9%87%d9%8a%d9%86-%d9%88%d9%8a%d8%ad%d8%a8%d9%88-%d8%b9%d9%84%d9%89-%d8%a7%d9%84%d8%aa%d9%81\\\/\"},\"author\":{\"name\":\"Dr. Eniss Handous\",\"@id\":\"https:\\\/\\\/5sens.tn\\\/#\\\/schema\\\/person\\\/118a94b0777cbabf2a1fe5696e49948b\"},\"headline\":\"\u0642\u0644\u064b\u0643 &#8211; 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