{"id":395759,"date":"2024-12-23T17:28:28","date_gmt":"2024-12-23T16:28:28","guid":{"rendered":"https:\/\/5sens.tn\/?post_type=project&#038;p=395759"},"modified":"2026-04-02T17:48:19","modified_gmt":"2026-04-02T15:48:19","slug":"campagne-de-communication-lance","status":"publish","type":"project","link":"https:\/\/5sens.tn\/en\/project\/campagne-de-communication-lance\/","title":{"rendered":"Integrated Communication Campaign \u2014 LANCE"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbsection\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1>Campagne de communication Int\u00e9gr\u00e9e pour LANCE<\/h1>\n<p><a href=\"https:\/\/www.behance.net\/fivesensads\">\u00a05 Sens Advertising<\/a> est fier de pr\u00e9senter une campagne int\u00e9gr\u00e9e pour promouvoir l&rsquo;insecticide LANCE. S&rsquo;adressant au grand public, cette initiative vise \u00e0 informer et sensibiliser sur les avantages d\u2019un insecticide efficace tout en int\u00e9grant un ton humoristique pour capter l\u2019attention des consommateurs.<\/p>\n<h1>Affichage Urbain : Impact Visuel et Humour \u00c9loquant<\/h1>\n<p>Le premier volet de cette campagne repose sur l&rsquo;affichage urbain. En utilisant des visuels percutants et des messages humoristiques, nous avons cr\u00e9\u00e9 un impact marquant.<\/p>\n<p>Les affiches illustrent de mani\u00e8re ludique les probl\u00e8mes caus\u00e9s par les nuisibles, tout en pr\u00e9sentant LANCE comme la solution id\u00e9ale.<\/p>\n<h2>Spot Radio : Accessibilit\u00e9 et Humour Engageant<\/h2>\n<p>Les spots radio apportent une dimension suppl\u00e9mentaire \u00e0 la campagne avec un ton l\u00e9ger et amusant. Diffus\u00e9s sur des stations de <a href=\"https:\/\/www.mosaiquefm.net\/fr\">mosa\u00efque Fm<\/a>, ces annonces int\u00e8grent des dialogues humoristiques et des sc\u00e9narios engageants qui rendent l\u2019information sur LANCE\u00a0 \u00e0 la fois accessible et m\u00e9morable.<\/p>\n<p>En insistant sur l\u2019efficacit\u00e9 de l\u2019insecticide de mani\u00e8re divertissante, nous cr\u00e9ons un lien favorable avec les auditeurs et nous facilitons l\u2019adoption du produit.<\/p>\n<h2>Spot TV : Une Pr\u00e9sentation Ludique et \u00c9clairante<\/h2>\n<p>Le volet t\u00e9l\u00e9visuel de la campagne se concentre sur des spots captivants qui prennent un ton humoristique tout en mettant en avant l\u2019efficacit\u00e9 de LANCE.<\/p>\n<h2>Campagne sur les R\u00e9seaux Sociaux : Interaction Humoristique et Sensibilisation Active<\/h2>\n<p>La campagne sur les r\u00e9seaux sociaux exploite pleinement l&rsquo;aspect interactif et humoristique de Tetra Hygi\u00e8ne.<\/p>\n<p>En encourageant les utilisateurs \u00e0 partager des anecdotes dr\u00f4les sur leurs exp\u00e9riences avec les nuisibles, coupl\u00e9es \u00e0 des contenus engageants et ludiques, 5 Sens Advertising cr\u00e9e une communaut\u00e9 dynamique et impliqu\u00e9e. Les concours humoristiques sur des plateformes comme Facebook et Instagram favorisent l&rsquo;engagement tout en renfor\u00e7ant l&rsquo;image positive de la marque.<\/p>\n<p>\u00c0 travers cette campagne int\u00e9gr\u00e9e et humoristique pour LANCE, <a href=\"https:\/\/www.behance.net\/fivesensads\">5 Sens Advertising<\/a> allie strat\u00e9gie professionnelle et cr\u00e9ativit\u00e9. En mettant en avant l\u2019efficacit\u00e9 et la s\u00e9curit\u00e9 de cet insecticide avec une approche divertissante, nous aspirons \u00e0 \u00e9tablir Tetra comme un leader sur le march\u00e9 tout en contribuant \u00e0 un cadre de vie plus sain et joyeux pour tous.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campagne de communication Int\u00e9gr\u00e9e pour LANCE \u00a05 Sens Advertising est fier de pr\u00e9senter une campagne int\u00e9gr\u00e9e pour promouvoir l&rsquo;insecticide LANCE. S&rsquo;adressant au grand public, cette initiative vise \u00e0 informer et sensibiliser sur les avantages d\u2019un insecticide efficace tout en int\u00e9grant un ton humoristique pour capter l\u2019attention des consommateurs. Affichage Urbain : Impact Visuel et Humour [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":395767,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<h1>Campagne de communication Int\u00e9gr\u00e9e pour LANCE<\/h1>\r\n<a href=\"https:\/\/www.behance.net\/fivesensads\">\u00a05 Sens Advertising<\/a> est fier de pr\u00e9senter une campagne int\u00e9gr\u00e9e pour promouvoir l'insecticide LANCE. S'adressant au grand public, cette initiative vise \u00e0 informer et sensibiliser sur les avantages d\u2019un insecticide efficace tout en int\u00e9grant un ton humoristique pour capter l\u2019attention des consommateurs.\r\n<h1>Affichage Urbain : Impact Visuel et Humour \u00c9loquant<\/h1>\r\nLe premier volet de cette campagne repose sur l'affichage urbain. En utilisant des visuels percutants et des messages humoristiques, nous avons cr\u00e9\u00e9 un impact marquant.\r\n\r\nLes affiches illustrent de mani\u00e8re ludique les probl\u00e8mes caus\u00e9s par les nuisibles, tout en pr\u00e9sentant LANCE comme la solution id\u00e9ale.\r\n<h2>Spot Radio : Accessibilit\u00e9 et Humour Engageant<\/h2>\r\nLes spots radio apportent une dimension suppl\u00e9mentaire \u00e0 la campagne avec un ton l\u00e9ger et amusant. Diffus\u00e9s sur des stations de <a href=\"https:\/\/www.mosaiquefm.net\/fr\">mosa\u00efque Fm<\/a>, ces annonces int\u00e8grent des dialogues humoristiques et des sc\u00e9narios engageants qui rendent l\u2019information sur LANCE\u00a0 \u00e0 la fois accessible et m\u00e9morable.\r\n\r\nEn insistant sur l\u2019efficacit\u00e9 de l\u2019insecticide de mani\u00e8re divertissante, nous cr\u00e9ons un lien favorable avec les auditeurs et nous facilitons l\u2019adoption du produit.\r\n<h2>Spot TV : Une Pr\u00e9sentation Ludique et \u00c9clairante<\/h2>\r\nLe volet t\u00e9l\u00e9visuel de la campagne se concentre sur des spots captivants qui prennent un ton humoristique tout en mettant en avant l\u2019efficacit\u00e9 de LANCE.\r\n<h2>Campagne sur les R\u00e9seaux Sociaux : Interaction Humoristique et Sensibilisation Active<\/h2>\r\nLa campagne sur les r\u00e9seaux sociaux exploite pleinement l'aspect interactif et humoristique de Tetra Hygi\u00e8ne.\r\n\r\nEn encourageant les utilisateurs \u00e0 partager des anecdotes dr\u00f4les sur leurs exp\u00e9riences avec les nuisibles, coupl\u00e9es \u00e0 des contenus engageants et ludiques, 5 Sens Advertising cr\u00e9e une communaut\u00e9 dynamique et impliqu\u00e9e. Les concours humoristiques sur des plateformes comme Facebook et Instagram favorisent l'engagement tout en renfor\u00e7ant l'image positive de la marque.\r\n\r\n\u00c0 travers cette campagne int\u00e9gr\u00e9e et humoristique pour LANCE, <a href=\"https:\/\/www.behance.net\/fivesensads\">5 Sens Advertising<\/a> allie strat\u00e9gie professionnelle et cr\u00e9ativit\u00e9. En mettant en avant l\u2019efficacit\u00e9 et la s\u00e9curit\u00e9 de cet insecticide avec une approche divertissante, nous aspirons \u00e0 \u00e9tablir Tetra comme un leader sur le march\u00e9 tout en contribuant \u00e0 un cadre de vie plus sain et joyeux pour tous.","_et_gb_content_width":"","footnotes":""},"project_category":[25],"project_tag":[],"class_list":["post-395759","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-campagnes-de-communication"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campagne de communication LANCE<\/title>\n<meta name=\"description\" content=\"5 Sens Advertising a accompagn\u00e9 LTH dans la conception et le d\u00e9ploiement d\u2019une campagne de communication int\u00e9gr\u00e9e online et offline pour LANCE.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/5sens.tn\/en\/project\/campagne-de-communication-lance\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campagne de communication LANCE\" \/>\n<meta property=\"og:description\" content=\"5 Sens Advertising a accompagn\u00e9 LTH dans la conception et le d\u00e9ploiement d\u2019une campagne de communication int\u00e9gr\u00e9e online et offline pour LANCE.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/5sens.tn\/en\/project\/campagne-de-communication-lance\/\" \/>\n<meta property=\"og:site_name\" content=\"5 Sens, agence de communication tunisie\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/5sensadvertising\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-02T15:48:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/5sens.tn\/wp-content\/uploads\/2024\/12\/LANCE-02-1024x683.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/5sens.tn\\\/project\\\/campagne-de-communication-lance\\\/\",\"url\":\"https:\\\/\\\/5sens.tn\\\/project\\\/campagne-de-communication-lance\\\/\",\"name\":\"Campagne de communication LANCE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/5sens.tn\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/5sens.tn\\\/project\\\/campagne-de-communication-lance\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/5sens.tn\\\/project\\\/campagne-de-communication-lance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/5sens.tn\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/LANCE-02.png\",\"datePublished\":\"2024-12-23T16:28:28+00:00\",\"dateModified\":\"2026-04-02T15:48:19+00:00\",\"description\":\"5 Sens Advertising a accompagn\u00e9 LTH dans la conception et le d\u00e9ploiement d\u2019une campagne de communication int\u00e9gr\u00e9e online et offline pour LANCE.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/5sens.tn\\\/project\\\/campagne-de-communication-lance\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/5sens.tn\\\/project\\\/campagne-de-communication-lance\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/5sens.tn\\\/project\\\/campagne-de-communication-lance\\\/#primaryimage\",\"url\":\"https:\\\/\\\/5sens.tn\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/LANCE-02.png\",\"contentUrl\":\"https:\\\/\\\/5sens.tn\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/LANCE-02.png\",\"width\":2500,\"height\":1667,\"caption\":\"Campagne de communication int\u00e9gr\u00e9 r\u00e9alis\u00e9 par 5 Sens Advertising\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/5sens.tn\\\/project\\\/campagne-de-communication-lance\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/5sens.tn\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projets\",\"item\":\"https:\\\/\\\/5sens.tn\\\/project\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Campagne de communication int\u00e9gr\u00e9e &#8211; 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