{"id":396069,"date":"2025-08-19T15:05:25","date_gmt":"2025-08-19T13:05:25","guid":{"rendered":"https:\/\/5sens.tn\/?post_type=project&#038;p=396069"},"modified":"2025-12-19T12:12:14","modified_gmt":"2025-12-19T11:12:14","slug":"campagne-de-communication-integree-lance","status":"publish","type":"project","link":"https:\/\/5sens.tn\/en\/project\/campagne-de-communication-integree-lance\/","title":{"rendered":"Integrated Communication Campaign \u2013 LANCE"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbsection\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p data-start=\"222\" data-end=\"592\">Campagne de Communication Int\u00e9gr\u00e9e &#8211; LANCE<\/p>\n<p data-start=\"222\" data-end=\"592\"><strong data-start=\"222\" data-end=\"256\">Les Laboratoires T\u00e9tra Hygi\u00e8ne<\/strong> ont confi\u00e9 \u00e0 <a href=\"https:\/\/www.behance.net\/fivesensads\"><strong data-start=\"270\" data-end=\"292\">5 Sens Advertising<\/strong><\/a> la conception et le pilotage d\u2019une <strong data-start=\"328\" data-end=\"366\">campagne de communication int\u00e9gr\u00e9e<\/strong> pour leur produit insecticide <strong data-start=\"397\" data-end=\"406\">LANCE<\/strong>.<br data-start=\"407\" data-end=\"410\" \/>L\u2019objectif : faire de LANCE une r\u00e9f\u00e9rence incontournable dans la lutte contre les insectes nuisibles, en assurant une pr\u00e9sence coh\u00e9rente, percutante et m\u00e9morable sur tous les canaux.<\/p>\n<p data-start=\"222\" data-end=\"592\"><strong data-start=\"606\" data-end=\"623\">Notre mission<\/strong><\/p>\n<p data-start=\"222\" data-end=\"592\">Pour r\u00e9pondre \u00e0 cet objectif, nous avons d\u00e9velopp\u00e9 <a href=\"https:\/\/www.e-marketing.fr\/Definitions-Glossaire\/Marketing-360-243398.htm\">une <strong data-start=\"680\" data-end=\"698\">strat\u00e9gie 360\u00b0<\/strong><\/a> articul\u00e9e autour de plusieurs leviers :<\/p>\n<ul data-start=\"740\" data-end=\"1784\">\n<li data-start=\"740\" data-end=\"992\">\n<p data-start=\"742\" data-end=\"992\"><strong data-start=\"742\" data-end=\"785\">Conception d\u2019un spot publicitaire en 3D<\/strong>, avec une narration dynamique et visuelle pour illustrer de mani\u00e8re percutante l\u2019efficacit\u00e9 de LANCE. Le style immersif et la mod\u00e9lisation ont permis d\u2019ancrer la marque dans un univers moderne et impactant.<\/p>\n<\/li>\n<li data-start=\"996\" data-end=\"1193\">\n<p data-start=\"998\" data-end=\"1193\"><strong data-start=\"998\" data-end=\"1039\">R\u00e9seaux sociaux (Facebook, Instagram, TikTok)<\/strong> : cr\u00e9ation de contenus anim\u00e9s et statiques (r\u00e9els, carrousels, stories), avec un ton accessible, humoristique et p\u00e9dagogique pour renforcer l\u2019engagement.<\/p>\n<\/li>\n<li data-start=\"1195\" data-end=\"1365\">\n<p data-start=\"1197\" data-end=\"1365\"><strong data-start=\"1197\" data-end=\"1220\">Campagne Google Ads<\/strong> : activation sur le r\u00e9seau Display pour maximiser la visibilit\u00e9 produit au moment de l\u2019intention d\u2019achat (ciblage saisonnier et comportemental).<\/p>\n<\/li>\n<li data-start=\"1367\" data-end=\"1505\">\n<p data-start=\"1369\" data-end=\"1505\"><strong data-start=\"1369\" data-end=\"1389\">Affichage urbain<\/strong> : d\u00e9clinaison du concept graphique sur des visuels grand format, visibles \u00e0 haute fr\u00e9quence en zones \u00e0 fort trafic.<\/p>\n<\/li>\n<li data-start=\"1507\" data-end=\"1614\">\n<p data-start=\"1509\" data-end=\"1614\"><strong data-start=\"1509\" data-end=\"1528\">Spot TV &amp; radio<\/strong> : adaptation du message pour une m\u00e9morisation rapide, avec un ton direct et efficace.<\/p>\n<\/li>\n<li data-start=\"1616\" data-end=\"1784\">\n<p data-start=\"1618\" data-end=\"1784\"><strong data-start=\"1618\" data-end=\"1658\">Collaboration avec des influenceuses<\/strong> : contenu en situation r\u00e9elle, mise en avant de l\u2019efficacit\u00e9 du produit \u00e0 travers des formats courts, authentiques et viraux.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campagne de Communication Int\u00e9gr\u00e9e &#8211; LANCE Les Laboratoires T\u00e9tra Hygi\u00e8ne ont confi\u00e9 \u00e0 5 Sens Advertising la conception et le pilotage d\u2019une campagne de communication int\u00e9gr\u00e9e pour leur produit insecticide LANCE.L\u2019objectif : faire de LANCE une r\u00e9f\u00e9rence incontournable dans la lutte contre les insectes nuisibles, en assurant une pr\u00e9sence coh\u00e9rente, percutante et m\u00e9morable sur tous [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":396046,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<p data-start=\"222\" data-end=\"592\">Campagne de Communication Int\u00e9gr\u00e9e - LANCE<\/p>\r\n<p data-start=\"222\" data-end=\"592\"><strong data-start=\"222\" data-end=\"256\">Les Laboratoires T\u00e9tra Hygi\u00e8ne<\/strong> ont confi\u00e9 \u00e0 <a href=\"https:\/\/www.behance.net\/fivesensads\"><strong data-start=\"270\" data-end=\"292\">5 Sens Advertising<\/strong><\/a> la conception et le pilotage d\u2019une <strong data-start=\"328\" data-end=\"366\">campagne de communication int\u00e9gr\u00e9e<\/strong> pour leur produit insecticide <strong data-start=\"397\" data-end=\"406\">LANCE<\/strong>.<br data-start=\"407\" data-end=\"410\" \/>L\u2019objectif : faire de LANCE une r\u00e9f\u00e9rence incontournable dans la lutte contre les insectes nuisibles, en assurant une pr\u00e9sence coh\u00e9rente, percutante et m\u00e9morable sur tous les canaux.<\/p>\r\n<p data-start=\"222\" data-end=\"592\"><strong data-start=\"606\" data-end=\"623\">Notre mission<\/strong><\/p>\r\n<p data-start=\"222\" data-end=\"592\">Pour r\u00e9pondre \u00e0 cet objectif, nous avons d\u00e9velopp\u00e9 <a href=\"https:\/\/www.e-marketing.fr\/Definitions-Glossaire\/Marketing-360-243398.htm\">une <strong data-start=\"680\" data-end=\"698\">strat\u00e9gie 360\u00b0<\/strong><\/a> articul\u00e9e autour de plusieurs leviers :<\/p>\r\n\r\n<ul data-start=\"740\" data-end=\"1784\">\r\n \t<li data-start=\"740\" data-end=\"992\">\r\n<p data-start=\"742\" data-end=\"992\"><strong data-start=\"742\" data-end=\"785\">Conception d\u2019un spot publicitaire en 3D<\/strong>, avec une narration dynamique et visuelle pour illustrer de mani\u00e8re percutante l\u2019efficacit\u00e9 de LANCE. Le style immersif et la mod\u00e9lisation ont permis d\u2019ancrer la marque dans un univers moderne et impactant.<\/p>\r\n<\/li>\r\n \t<li data-start=\"996\" data-end=\"1193\">\r\n<p data-start=\"998\" data-end=\"1193\"><strong data-start=\"998\" data-end=\"1039\">R\u00e9seaux sociaux (Facebook, Instagram, TikTok)<\/strong> : cr\u00e9ation de contenus anim\u00e9s et statiques (r\u00e9els, carrousels, stories), avec un ton accessible, humoristique et p\u00e9dagogique pour renforcer l\u2019engagement.<\/p>\r\n<\/li>\r\n \t<li data-start=\"1195\" data-end=\"1365\">\r\n<p data-start=\"1197\" data-end=\"1365\"><strong data-start=\"1197\" data-end=\"1220\">Campagne Google Ads<\/strong> : activation sur le r\u00e9seau Display pour maximiser la visibilit\u00e9 produit au moment de l\u2019intention d\u2019achat (ciblage saisonnier et comportemental).<\/p>\r\n<\/li>\r\n \t<li data-start=\"1367\" data-end=\"1505\">\r\n<p data-start=\"1369\" data-end=\"1505\"><strong data-start=\"1369\" data-end=\"1389\">Affichage urbain<\/strong> : d\u00e9clinaison du concept graphique sur des visuels grand format, visibles \u00e0 haute fr\u00e9quence en zones \u00e0 fort trafic.<\/p>\r\n<\/li>\r\n \t<li data-start=\"1507\" data-end=\"1614\">\r\n<p data-start=\"1509\" data-end=\"1614\"><strong data-start=\"1509\" data-end=\"1528\">Spot TV & radio<\/strong> : adaptation du message pour une m\u00e9morisation rapide, avec un ton direct et efficace.<\/p>\r\n<\/li>\r\n \t<li data-start=\"1616\" data-end=\"1784\">\r\n<p data-start=\"1618\" data-end=\"1784\"><strong data-start=\"1618\" data-end=\"1658\">Collaboration avec des influenceuses<\/strong> : contenu en situation r\u00e9elle, mise en avant de l\u2019efficacit\u00e9 du produit \u00e0 travers des formats courts, authentiques et viraux.<\/p>\r\n<\/li>\r\n<\/ul>","_et_gb_content_width":"","footnotes":""},"project_category":[25],"project_tag":[],"class_list":["post-396069","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-campagnes-de-communication"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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