{"id":401902,"date":"2026-10-30T11:11:34","date_gmt":"2026-10-30T10:11:34","guid":{"rendered":"https:\/\/5sens.tn\/?post_type=project&p=401902"},"modified":"2026-10-30T14:00:06","modified_gmt":"2026-10-30T13:00:06","slug":"gestion-reseaux-sociaux-assurances-albaraka","status":"publish","type":"project","link":"https:\/\/5sens.tn\/en\/project\/gestion-reseaux-sociaux-assurances-albaraka\/","title":{"rendered":"Gestion des R\u00e9seaux Sociaux \u2014 Al Baraka Assurances"},"content":{"rendered":"

To alBaraka Assurances<\/a>, compagnie d\u2019assurance takaful en Tunisie, 5 Sens Advertising<\/a>\u00a0assure la gestion des r\u00e9seaux sociaux au quotidien. Bien plus qu\u2019une campagne ponctuelle, il s\u2019agit d\u2019un accompagnement sur la dur\u00e9e : d\u00e9finition de la ligne \u00e9ditoriale, planification du calendrier de publications, r\u00e9daction des contenus en fran\u00e7ais et en dialecte tunisien, et cr\u00e9ation de l\u2019ensemble des visuels. Notre objectif : faire des r\u00e9seaux sociaux un v\u00e9ritable espace de dialogue entre la marque et ses assur\u00e9s, et rendre l\u2019assurance plus claire, plus proche et plus humaine, publication apr\u00e8s publication.<\/p>\n

Le d\u00e9fi :<\/strong><\/h2>\n

L\u2019assurance est souvent per\u00e7ue comme technique et distante. L\u2019enjeu \u00e9tait double : valoriser les offres de la marque tout en cr\u00e9ant un vrai dialogue avec les assur\u00e9s, en fran\u00e7ais comme en dialecte tunisien.<\/p>\n

Notre approche de la campagne r\u00e9seaux sociaux:\u00a0<\/strong><\/h2>\n

Nous avons structur\u00e9 la ligne \u00e9ditoriale autour de cinq piliers :<\/p>\n

    \n
  • P\u00e9dagogie :<\/strong> la s\u00e9rie \u00ab Fahemni \u00bb invite la communaut\u00e9 \u00e0 poser ses questions aux experts de la marque, et une s\u00e9rie d\u00e9di\u00e9e explique comment pr\u00e9parer son dossier de sinistre pour \u00eatre indemnis\u00e9 plus vite.<\/li>\n
  • Produits :<\/strong> assurance voyage, assurance voyage \u00e9tudiant (frais m\u00e9dicaux \u00e0 l\u2019\u00e9tranger, rapatriement, assistance 24h\/24) et solutions de protection des salari\u00e9s.<\/li>\n
  • Sensibilisation :<\/strong> pr\u00e9vention routi\u00e8re et rappel des risques pour les entreprises pendant les cong\u00e9s d\u2019\u00e9t\u00e9.<\/li>\n
  • Proximit\u00e9 :<\/strong> mise en avant du r\u00e9seau d\u2019agences partout en Tunisie, de Bizerte \u00e0 M\u00e9denine.<\/li>\n
  • Image de marque :<\/strong> valorisation du titre \u00ab \u00c9lu Service Client de l\u2019Ann\u00e9e 2026 \u00bb.<\/li>\n<\/ul>\n

    \u00a0Une campagne r\u00e9seaux sociaux au service de l\u2019assurance :<\/strong><\/h2>\n

    Ce projet a mobilis\u00e9 plusieurs expertises de notre agence de communication \u00e0 Tunis : strat\u00e9gie \u00e9ditoriale, r\u00e9daction de contenus en fran\u00e7ais et en dialecte tunisien, conception graphique, photo-composition et d\u00e9clinaison des formats pour Instagram, des posts simples aux carrousels. Cette approche int\u00e9gr\u00e9e garantit une campagne r\u00e9seaux sociaux coh\u00e9rente, o\u00f9 chaque visuel sert \u00e0 la fois l\u2019image de la marque d\u2019assurance et ses objectifs commerciaux.<\/p>\n

    Un projet qui illustre notre savoir-faire en community management et en cr\u00e9ation de contenu. Vous cherchez une agence de communication \u00e0 Tunis pour votre campagne r\u00e9seaux sociaux dans l\u2019assurance ou les services ? Implant\u00e9e \u00e0 Tunis, Sousse et Doha, 5 Sens Advertising vous accompagne. Contactez-nous.<\/p>","protected":false},"excerpt":{"rendered":"

    Pour alBaraka Assurances, compagnie d\u2019assurance takaful en Tunisie, 5 Sens Advertising\u00a0assure la gestion des r\u00e9seaux sociaux au quotidien. Bien plus qu\u2019une campagne ponctuelle, il s\u2019agit d\u2019un accompagnement sur la dur\u00e9e : d\u00e9finition de la ligne \u00e9ditoriale, planification du calendrier de publications, r\u00e9daction des contenus en fran\u00e7ais et en dialecte tunisien, et cr\u00e9ation de l\u2019ensemble des […]<\/p>\n","protected":false},"author":12,"featured_media":401906,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[22],"project_tag":[],"class_list":["post-401902","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-marketing-digital"],"acf":[],"yoast_head":"\nGestion des R\u00e9seaux Sociaux \u2014 Al Baraka Assurances Gestion des r\u00e9seaux sociaux<\/title>\n<meta name=\"description\" content=\"Gestion des r\u00e9seaux sociaux assurance r\u00e9alis\u00e9e pour alBaraka Assurances\" \/>\n<meta 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