{"id":401929,"date":"2026-11-09T16:15:31","date_gmt":"2026-11-09T15:15:31","guid":{"rendered":"https:\/\/5sens.tn\/?post_type=project&#038;p=401929"},"modified":"2026-11-09T16:15:31","modified_gmt":"2026-11-09T15:15:31","slug":"gestion-des-reseaux-sociaux-selimat","status":"publish","type":"project","link":"https:\/\/5sens.tn\/en\/project\/gestion-des-reseaux-sociaux-selimat\/","title":{"rendered":"Gestion des r\u00e9seaux sociaux &#8211; Selimat"},"content":{"rendered":"<p dir=\"ltr\">Pour Literie <a href=\"https:\/\/selimat.tn\/\">Selimat<\/a>, sp\u00e9cialiste du matelas depuis 1979, <a href=\"https:\/\/5sens.tn\/en\/\">5 Sens Advertising<\/a> assure la gestion des r\u00e9seaux sociaux avec une approche pens\u00e9e pour l\u2019univers de la literie et du bien-\u00eatre. Fid\u00e8le \u00e0 sa signature \u00ab La garantie d\u2019un Sp\u00e9cialiste ! \u00bb, la marque propose une gamme compl\u00e8te : matelas Pleine Forme, Imp\u00e9rial et Orthodos, matelas B\u00e9b\u00e9 C\u00e2lin, oreillers et accessoires. Notre r\u00f4le : transformer ces produits en v\u00e9ritables promesses de confort, de sommeil r\u00e9parateur et de bien-\u00eatre au quotidien.<\/p>\n<h2 dir=\"ltr\"><strong>Le d\u00e9fi :<\/strong><\/h2>\n<p dir=\"ltr\">Le choix d\u2019un matelas est un achat r\u00e9fl\u00e9chi, pour lequel le consommateur a besoin d\u2019\u00eatre rassur\u00e9. Le d\u00e9fi \u00e9tait de valoriser l\u2019expertise de Selimat et la qualit\u00e9 de ses produits, tout en cr\u00e9ant un univers \u00e9motionnel autour du sommeil, du bien-\u00eatre et de la famille, capable de se d\u00e9marquer sur Instagram et d\u2019inciter \u00e0 d\u00e9couvrir la gamme sur le site de la marque.<\/p>\n<h2 dir=\"ltr\"><strong>Notre approche de la gestion des r\u00e9seaux sociaux :<\/strong><\/h2>\n<p dir=\"ltr\">Nous avons construit une ligne \u00e9ditoriale autour de cinq piliers :<\/p>\n<ul dir=\"ltr\">\n<li><strong>Produits :<\/strong> pr\u00e9sentation de la gamme Pleine Forme, Imp\u00e9rial et Orthodos, et mise en avant de la structure int\u00e9rieure du matelas gr\u00e2ce \u00e0 un visuel en coupe.<\/li>\n<li><strong>Lifestyle et \u00e9motion :<\/strong> des sc\u00e8nes de vie autour du sommeil et du r\u00e9veil, port\u00e9es par des accroches comme \u00ab Offrez-vous la paix \u00bb ou \u00ab Le meilleur moment de la journ\u00e9e \u00bb.<\/li>\n<li><strong>Famille :<\/strong> des contenus d\u00e9di\u00e9s aux tout-petits avec le matelas B\u00e9b\u00e9 C\u00e2lin et aux moments partag\u00e9s en famille.<\/li>\n<li><strong>Temps forts :<\/strong> posts d\u2019occasion, comme la F\u00eate de la R\u00e9publique du 25 juillet, et id\u00e9es cadeaux autour de la collection.<\/li>\n<li><strong>Trafic vers le site :<\/strong> chaque publication renvoie vers selimat.tn pour faciliter la d\u00e9couverte des produits.<\/li>\n<\/ul>\n<h2 dir=\"ltr\"><strong>\u00a0La direction artistique :<\/strong><\/h2>\n<p dir=\"ltr\">Nous avons d\u00e9velopp\u00e9 un univers doux et chaleureux, enti\u00e8rement tourn\u00e9 vers le repos : chambres baign\u00e9es de lumi\u00e8re naturelle, tons beiges et bois\u00e9s, mati\u00e8res douces et mises en sc\u00e8ne apaisantes. La typographie \u00e9l\u00e9gante, qui alterne \u00e9criture manuscrite et caract\u00e8res \u00e0 empattements, renforce le positionnement haut de gamme de la marque, en harmonie avec le bleu marine de son identit\u00e9 visuelle.<\/p>\n<h2 dir=\"ltr\"><strong>Une gestion des r\u00e9seaux sociaux au service de la literie :<\/strong><\/h2>\n<p dir=\"ltr\">Ce projet mobilise plusieurs expertises de notre agence de communication \u00e0 Tunis : strat\u00e9gie \u00e9ditoriale, cr\u00e9ation de contenu, conception graphique, mise en sc\u00e8ne des produits et r\u00e9daction d\u2019accroches. Cette approche fait de la gestion des r\u00e9seaux sociaux un v\u00e9ritable levier de notori\u00e9t\u00e9 et de pr\u00e9f\u00e9rence pour une marque de literie.<\/p>\n<p dir=\"ltr\">Vous cherchez une <a href=\"https:\/\/5sens.tn\/en\/agence-de-communication-tunis\/\">agence de communication \u00e0 Tunis<\/a> pour la gestion des r\u00e9seaux sociaux de votre marque de literie, d\u2019ameublement ou de d\u00e9coration ? Implant\u00e9e \u00e0 Tunis, Sousse et Doha, 5 Sens Advertising vous accompagne. Contactez-nous.<\/p>","protected":false},"excerpt":{"rendered":"<p>Pour Literie Selimat, sp\u00e9cialiste du matelas depuis 1979, 5 Sens Advertising assure la gestion des r\u00e9seaux sociaux avec une approche pens\u00e9e pour l\u2019univers de la literie et du bien-\u00eatre. Fid\u00e8le \u00e0 sa signature \u00ab La garantie d\u2019un Sp\u00e9cialiste ! \u00bb, la marque propose une gamme compl\u00e8te : matelas Pleine Forme, Imp\u00e9rial et Orthodos, matelas B\u00e9b\u00e9 [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":401928,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[22],"project_tag":[],"class_list":["post-401929","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gestion r\u00e9seaux sociaux literie \u2013 Selimat | 5 Sens Advertising<\/title>\n<meta name=\"description\" content=\"Pour Literie Selimat, sp\u00e9cialiste du matelas depuis 1979, 5 Sens Advertising assure la 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