{"id":402142,"date":"2026-11-10T09:13:31","date_gmt":"2026-11-10T08:13:31","guid":{"rendered":"https:\/\/5sens.tn\/?post_type=project&p=402142"},"modified":"2026-11-10T09:13:31","modified_gmt":"2026-11-10T08:13:31","slug":"campagne-communication-integree-lance","status":"publish","type":"project","link":"https:\/\/5sens.tn\/en\/project\/campagne-communication-integree-lance\/","title":{"rendered":"Campagne de communication int\u00e9gr\u00e9e \u2013 LANCE"},"content":{"rendered":"

Pour l\u2019insecticide Lance, marque des Laboratoires T\u00e9tra Hygi\u00e8ne (LTH), 5 Sens Advertising<\/a> a imagin\u00e9 et produit une campagne de communication int\u00e9gr\u00e9e \u00e0 360\u00b0 : spot TV, spot radio, affichage urbain et r\u00e9seaux sociaux. Port\u00e9 par l\u2019acteur tunisien Karim Gharbi, ce dispositif complet a \u00e9t\u00e9 pens\u00e9 pour faire de Lance la solution incontournable contre les insectes, avec humour et efficacit\u00e9.<\/p>\n

H2 : Le d\u00e9fi de cette campagne de communication :<\/strong><\/h2>\n

Sur le march\u00e9 tr\u00e8s concurrentiel des insecticides, il fallait se d\u00e9marquer et marquer durablement les esprits. L\u2019enjeu : rendre la marque proche et m\u00e9morable, mettre en avant ses b\u00e9n\u00e9fices (action instantan\u00e9e, protection garantie, efficacit\u00e9 contre tous les insectes) et valoriser le format g\u00e9ant de 750 ml, en parlant aux familles tunisiennes avec leurs mots.<\/p>\n

H2 : Le concept cr\u00e9atif :<\/strong><\/h2>\n

Nous avons construit la campagne autour d\u2019une id\u00e9e pleine d\u2019humour : Karim Gharbi, star r\u00e9compens\u00e9e par un troph\u00e9e du meilleur acteur, affronte les insectes qui viennent troubler son quotidien. Robe de chambre ray\u00e9e, mimiques expressives et situations de tous les jours : la campagne mise sur l\u2019autod\u00e9rision et la proximit\u00e9. L\u2019accroche en dialecte tunisien, \u00ab \u062a\u0646\u0633\u064a\u0643 \u0627\u0644\u0633\u0648\u0641\u0631\u0648\u0646\u0633 \u00bb (elle te fait oublier la souffrance), r\u00e9sume la promesse de la marque avec un clin d\u2019\u0153il typiquement local.<\/p>\n

H2 : Une campagne de communication int\u00e9gr\u00e9e<\/a> \u00e0 360\u00b0 :<\/strong><\/h2>\n
    \n
  • Spot TV :<\/strong> un film tourn\u00e9 en mars 2026 dans une villa, qui met en sc\u00e8ne Karim Gharbi dans des situations du quotidien.<\/li>\n
  • Spot radio :<\/strong> une d\u00e9clinaison audio pour prolonger la campagne et toucher le public tout au long de la journ\u00e9e.<\/li>\n
  • Affichage urbain :<\/strong> des panneaux grand format sur les grands axes, avec le produit en majest\u00e9 et l\u2019accroche en dialecte tunisien.<\/li>\n
  • R\u00e9seaux sociaux :<\/strong> des vid\u00e9os et des visuels qui prolongent l\u2019univers du spot et entretiennent la proximit\u00e9 avec la communaut\u00e9.<\/li>\n
  • Shooting photo :<\/strong> des visuels cl\u00e9s r\u00e9alis\u00e9s pendant le tournage et d\u00e9clin\u00e9s sur l\u2019ensemble des supports.<\/li>\n<\/ul>\n

    H2 : De l\u2019id\u00e9e au tournage :<\/strong><\/h2>\n

    Ce projet illustre la force de notre agence de communication \u00e0 Tunis : une seule \u00e9quipe pour la strat\u00e9gie, le concept cr\u00e9atif, l\u2019\u00e9criture du sc\u00e9nario, la production audiovisuelle, le shooting photo et la d\u00e9clinaison sur tous les supports. Le tournage, men\u00e9 par nos \u00e9quipes, a nourri l\u2019ensemble du dispositif, garantissant une campagne de communication int\u00e9gr\u00e9e coh\u00e9rente sur chaque point de contact, de la t\u00e9l\u00e9vision \u00e0 l\u2019affichage en passant par les r\u00e9seaux sociaux.<\/p>\n

    Vous souhaitez lancer une campagne de communication int\u00e9gr\u00e9e pour votre marque ? Implant\u00e9e \u00e0 Tunis, Sousse et Doha, 5 Sens Advertising vous accompagne de l\u2019id\u00e9e cr\u00e9ative jusqu\u2019au tournage. Contactez-nous.<\/p>","protected":false},"excerpt":{"rendered":"

    Pour l\u2019insecticide Lance, marque des Laboratoires T\u00e9tra Hygi\u00e8ne (LTH), 5 Sens Advertising a imagin\u00e9 et produit une campagne de communication int\u00e9gr\u00e9e \u00e0 360\u00b0 : spot TV, spot radio, affichage urbain et r\u00e9seaux sociaux. Port\u00e9 par l\u2019acteur tunisien Karim Gharbi, ce dispositif complet a \u00e9t\u00e9 pens\u00e9 pour faire de Lance la solution incontournable contre les insectes, […]<\/p>\n","protected":false},"author":12,"featured_media":402147,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[25],"project_tag":[],"class_list":["post-402142","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-campagnes-de-communication"],"acf":[],"yoast_head":"\nCampagne de communication int\u00e9gr\u00e9e \u2013 LANCE<\/title>\n<meta name=\"description\" content=\"Pour l\u2019insecticide Lance, marque des Laboratoires T\u00e9tra Hygi\u00e8ne (LTH), 5 Sens Advertising a imagin\u00e9 et produit une campagne de communication int\u00e9gr\u00e9e \u00e0 Campagne de communication int\u00e9gr\u00e9e Lance avec Karim Gharbi 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