{"id":402152,"date":"2026-11-10T16:12:37","date_gmt":"2026-11-10T15:12:37","guid":{"rendered":"https:\/\/5sens.tn\/?post_type=project&p=402152"},"modified":"2026-11-10T16:12:37","modified_gmt":"2026-11-10T15:12:37","slug":"campagne-communication-integree-360-killer-gel","status":"publish","type":"project","link":"https:\/\/5sens.tn\/en\/project\/campagne-communication-integree-360-killer-gel\/","title":{"rendered":"Campagne de communication int\u00e9gr\u00e9e \u2013 Killer Gel"},"content":{"rendered":"

Pour Killer Gel, gel anti-cafards des Laboratoires T\u00e9tra Hygi\u00e8ne (LTH), 5 Sens Advertising<\/a> a con\u00e7u et r\u00e9alis\u00e9 une campagne 360 compl\u00e8te : spot TV en animation 3D, spot radio, affichage urbain, r\u00e9seaux sociaux et key visual. Objectif : d\u00e9montrer de fa\u00e7on spectaculaire l\u2019efficacit\u00e9 du produit sur tous les points de contact, et l\u2019installer comme la solution de r\u00e9f\u00e9rence contre les cafards de la cuisine et de la salle de bain.<\/p>\n

H2 : Le d\u00e9fi de cette campagne 360 :<\/strong><\/h2>\n

Comment rendre visible l\u2019efficacit\u00e9 d\u2019un gel insecticide dont l\u2019action ne se voit pas \u00e0 l\u2019\u0153il nu ? Il fallait un message clair, percutant et m\u00e9morable, capable de fonctionner aussi bien \u00e0 la t\u00e9l\u00e9vision qu\u2019\u00e0 la radio, sur un panneau ou sur l\u2019\u00e9cran d\u2019un smartphone, tout en mettant en avant les atouts du produit : un effet de mortalit\u00e9 fort et persistant, 6 mois d\u2019efficacit\u00e9 et une formule adapt\u00e9e \u00e0 un usage professionnel comme grand public.<\/p>\n

H2 : Le concept cr\u00e9atif :<\/strong><\/h2>\n

Toute la campagne repose sur une id\u00e9e forte : montrer l\u2019effet en cha\u00eene du produit. Dans le spot, un cafard consomme une goutte de gel sur un plan de travail, puis un r\u00e9seau d\u2019\u00e9clairs lumineux traverse toute la colonie. Chaque plan a d\u2019abord \u00e9t\u00e9 esquiss\u00e9 dans un storyboard, avant d\u2019\u00eatre r\u00e9alis\u00e9 en animation 3D pour montrer ce qu\u2019aucune cam\u00e9ra ne pourrait filmer. Cette id\u00e9e se retrouve ensuite sur chaque support, avec les \u00e9clairs comme signature visuelle.<\/p>\n

H2 : Une campagne 360 sur tous les m\u00e9dias :<\/strong><\/h2>\n
    \n
  • Spot TV :<\/strong> le film en animation 3D, pi\u00e8ce ma\u00eetresse du dispositif.<\/li>\n
  • Spot radio :<\/strong> une version audio pour prolonger le message tout au long de la journ\u00e9e.<\/li>\n
  • Affichage urbain :<\/strong> des panneaux grand format port\u00e9s par l\u2019accroche en dialecte tunisien \u00ab \u0627\u0644\u062d\u0644 \u0625\u0644\u064a \u064a\u0642\u0637\u0639 \u0627\u0644\u0643\u0627\u0641\u0627\u0631 \u00bb (la solution qui en finit avec les cafards).<\/li>\n
  • R\u00e9seaux sociaux :<\/strong> des d\u00e9clinaisons verticales et horizontales du film, adapt\u00e9es \u00e0 chaque plateforme.<\/li>\n
  • Key visual :<\/strong> un visuel cl\u00e9 qui r\u00e9unit l\u2019\u00e9tui, la seringue et l\u2019effet foudroyant du produit.<\/li>\n<\/ul>\n

    Chaque support reprend le m\u00eame univers et la m\u00eame promesse, pour une campagne 360 coh\u00e9rente et imm\u00e9diatement reconnaissable.<\/p>\n

    H2 : Une direction artistique percutante :<\/strong><\/h2>\n

    Le rouge profond de la marque domine l\u2019ensemble des supports, rehauss\u00e9 d\u2019\u00e9clairs orang\u00e9s qui symbolisent l\u2019action foudroyante du gel. Les macro-plans r\u00e9alistes, la mise en sc\u00e8ne dans une cuisine du quotidien et l\u2019accroche en darija rendent le message imm\u00e9diatement compr\u00e9hensible, \u00e0 la t\u00e9l\u00e9vision comme sur un panneau d\u2019affichage.<\/p>\n

    Ce projet illustre le savoir-faire de notre agence de communication \u00e0 Tunis en cr\u00e9ation publicitaire et en production audiovisuelle : concept, storyboard, animation 3D, conception graphique et d\u00e9clinaison sur tous les m\u00e9dias. Vous souhaitez lancer une campagne 360 pour votre marque ? Implant\u00e9e \u00e0 Tunis, Sousse et Doha, 5 Sens Advertising vous accompagne. Contactez-nous.<\/p>","protected":false},"excerpt":{"rendered":"

    Pour Killer Gel, gel anti-cafards des Laboratoires T\u00e9tra Hygi\u00e8ne (LTH), 5 Sens Advertising a con\u00e7u et r\u00e9alis\u00e9 une campagne 360 compl\u00e8te : spot TV en animation 3D, spot radio, affichage urbain, r\u00e9seaux sociaux et key visual. Objectif : d\u00e9montrer de fa\u00e7on spectaculaire l\u2019efficacit\u00e9 du produit sur tous les points de contact, et l\u2019installer comme la […]<\/p>\n","protected":false},"author":12,"featured_media":402257,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[25],"project_tag":[],"class_list":["post-402152","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-campagnes-de-communication"],"acf":[],"yoast_head":"\nCampagne de communication int\u00e9gr\u00e9e 360\u00b0 \u2013 Killer Gel<\/title>\n<meta name=\"description\" content=\"Pour Killer Gel, gel anti-cafards des Laboratoires T\u00e9tra Hygi\u00e8ne (LTH), 5 Sens Advertising a con\u00e7u et r\u00e9alis\u00e9 une campagne 360 compl\u00e8te : spot TV en Campagne de communication int\u00e9gr\u00e9e 360\u00b0 pour Killer Gel par 5 Sens 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