Details - Portfolio

LANCE is an insecticide brand designed to effectively address everyday pest issues by offering solutions that are fast, reliable, and accessible. Operating in a highly competitive sector, the brand’s main challenge was to stand out on social media and build a strong connection with its audience. In this context, 5 Sens Advertising took full responsibility for managing LANCE’s social media channels, with the primary objective of sustainably strengthening the brand’s awareness and visibility while establishing a distinctive and memorable positioning.

The strategy implemented was built around a creative and engaging approach based on humor, turning an everyday topic into attractive, highly recognizable content. Punchy messages combined with impactful, dynamic visuals were developed to capture attention within the first seconds, drive interaction, and encourage sharing. Through a consistent editorial line and strong visual storytelling, 5 Sens Advertising helped humanize the LANCE brand, strengthen its proximity to the community, and establish an active, engaging digital presence. This approach increased the brand’s visibility, consolidated its image, and positioned its social media channels as a true lever for communication and brand awareness.