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Social Media Management – Mondo Dolce

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11/12/2024

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Social Media Management – Mondo Dolce
Mondo Dolce is a wholesaler of pastry products, serving artisans, pastry chefs, and industry professionals. With a broad catalogue of ingredients and references dedicated to professional pastry, Mondo Dolce supports its customers’ day-to-day needs by providing quality products tailored to market requirements. 5 Sens Advertising managed Mondo Dolce’s social media channels (Facebook and Instagram) to strengthen its online presence, showcase its product offering, and build a lasting relationship with a qualified professional community. Objectives: Increase the visibility of Mondo Dolce and its wholesale pastry product catalogue. Highlight the diversity of references, product quality, and professional uses. Engage a community of artisans, pastry chefs, and industry professionals. Attract new prospects and facilitate contact through social media.
Strategy: Editorial and visual identity: Implementation of a clear and professional graphic identity, with visuals highlighting the products, their applications, and the world of professional pastry making. Content planning and creation: Content is structured around several formats designed to inform and engage the community: Showcasing products and new arrivals from the catalogue. Presenting professional pastry applications and use cases. Educational and informative posts tailored to professionals. Platform management and community engagement: Ensuring a consistent and regular presence on Facebook and Instagram through scheduled posts. Interacting with the community via messages and comments to respond to requests and strengthen customer relationships. Encouraging discussions and contact requests to support the brand’s commercial growth.

Communication campaigns

  • Advertising campaigns
  • Radio/TV spots
  • Urban billboards
  • Street marketing
  • Trade Marketing

Digital marketing

  • Social media management
  • Content creation
  • Influencer marketing
  • Inbound Marketing

Website development

  • Website creation
  • SEO / SEA

Branding

  • Naming
  • Visual identity
  • Logo
  • Brand guidelines
  • Graphic design & creation

Events

  • Custom event
  • Media coverage
  • Product launch
  • Inauguration

Marketing strategies & consulting

  • Expertise & consulting
  • Marketing Strategy
  • Market research & analysis

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