Details - Portfolio

Laboratoire Tétra Hygiène (L.T.H) is a laboratory specialized in public hygiene solutions and insecticide products. To support the growth of its product LANCE, L.T.H entrusted 5 Sens Advertising with the design and deployment of an integrated communication campaign. This campaign was developed with a brand awareness objective, aiming to establish LANCE as a clearly identifiable and recognizable product among the general public. Project Objectives: Introduce LANCE to a broad audience. Increase its brand awareness and market visibility. Deliver a clear and consistent message focused on product effectiveness. Ensure continuous presence across the main communication channels.

Approach and Rollout: 5 Sens Advertising designed a multichannel strategy built on the complementarity of online and offline media: Urban outdoor advertising to ensure strong, repeated visibility in public spaces. Radio and TV spots to reach a broad audience and embed the message into consumers’ daily routines. Social media activations to amplify the campaign, strengthen digital presence, and support product recall. Each channel was adapted within a consistent visual and editorial framework to ensure immediate recognition of both the brand and the product. Result: A structured and coherent communication campaign that increased LANCE’s visibility, improved brand awareness among the general public, and strengthened its presence across key touchpoints. This project illustrates 5 Sens Advertising’s expertise in delivering integrated communication campaigns for brands and laboratories seeking to scale visibility effectively.