Details - Portfolio

Rozy is a rice brand from the Rose Blanche Group, offering a wide range of varieties suited to different culinary uses. To showcase the richness of its products and inspire consumers in their everyday cooking, Rozy entrusted 5 Sens Advertising with the design of its recipe booklet. Conceived as an inspiring, educational, and value-enhancing tool, this booklet highlights the diversity of Rozy rice through creative, flavorful, and easy-to-make recipes. Project Objectives: Showcase the diversity of Rozy rice varieties. Illustrate the culinary uses of each rice type. Offer accessible, indulgent recipes aligned with local habits. Strengthen Rozy’s brand image through a high-quality editorial support. Deliver a culinary and visual experience consistent with the brand universe.

Approach and Editorial Design: 5 Sens Advertising managed the full development of the recipe booklet: Definition of a clear editorial concept structured around rice varieties and their culinary uses. Creation of a modern, clean, and functional layout to make recipes easy to read. Thorough work on content hierarchy (titles, ingredients, steps). Integration of appetizing visuals highlighting dishes and textures. Graphic and typographic choices aligned with Rozy’s visual identity. Result: An elegant and practical recipe booklet enabling Rozy to: showcase its products in a concrete and inspiring way, support consumers in their everyday cooking, strengthen closeness and trust with its community, and reinforce its positioning as an accessible, high-quality, and creative rice brand. This project reflects 5 Sens Advertising’s expertise in designing editorial materials for agri-food brands, combining aesthetics, clarity, and product enhancement.