Details - Portfolio

Hamila Stoneware is a Tunisian manufacturer specializing in handcrafted tableware and decorative pieces made from glazed stoneware, recognized for its artisanal expertise, high-quality finishes, and contemporary aesthetics. Each piece is crafted with great attention to detail, making Hamila Stoneware a unique reference in its field across the African continent. To promote its universe and collections, Hamila Stoneware entrusted 5 Sens Advertising with the management of its social media channels, with the objective of increasing visibility, telling the brand story, and showcasing the richness of its craftsmanship. Project Objectives: Highlight artisanal know-how and the work of master ceramists. Showcase collections and signature pieces. Build a premium and authentic brand image on social media. Grow an engaged community interested in craftsmanship and design. Strengthen brand awareness in Tunisia and internationally.

Digital Strategy and Editorial Line: The digital strategy is built on a visual, narrative, and emotional approach, fully aligned with Hamila Stoneware’s DNA. Definition of an elegant and inspiring editorial line highlighting authenticity, material, and artisanal craftsmanship. Creation of a refined and premium visual identity, showcasing textures, natural tones, and the fine details of each piece. A warm, poetic, and authentic communication tone consistent with the brand’s universe. Content Creation: Content is designed to reveal the brand’s soul: Product photos and videos showcasing collections and finishes. Styling the pieces within lifestyle and tableware settings. Immersive workshop content revealing the manufacturing process. Focus on materials, textures, and details that make each creation unique. Social Media Management and Community Engagement: Regular posting on Instagram and Facebook based on a structured editorial calendar. Community engagement through interactions, messages, and comments. Highlighting new releases, collections, and key brand moments. Result: A consistent, refined, and inspiring social presence enabling Hamila Stoneware to: affirm its premium craftsmanship and design positioning, increase the desirability of its collections, build a strong emotional connection with its community, and grow visibility among audiences drawn to lifestyle, design, and handmade creations. This project illustrates 5 Sens Advertising’s expertise in managing artisanal and premium brands on social media, combining aesthetics, storytelling, and digital consistency.