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Conception Menu - Haya Sushi

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03/07/2025

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Conception Menu - Haya Sushi
Haya Sushi is a restaurant specialized in Japanese cuisine and sushi creations, offering a refined, modern, and visually curated dining experience. To better showcase the quality of its dishes and strengthen its brand image, the restaurant entrusted 5 Sens Advertising with the design of two separate menus: a main menu and a special menu dedicated to highlighting its signature creations. Project Objectives: Enhance the visual presentation of Haya Sushi’s dishes and sushi compositions. Structure the offering in a clear, readable, and attractive way for customers. Create menus consistent with the restaurant’s premium and contemporary universe. Highlight product quality, craftsmanship, and the aesthetic appeal of each dish.
Approach and Design: 5 Sens Advertising supported Haya Sushi throughout the full menu creation process: Organization of food photo shoots to capture the aesthetics, textures, and freshness of the products. Art direction focused on culinary enhancement, with precise work on lighting, angles, and composition. Graphic design of two complementary menus, each with a clear identity while remaining consistent with the brand universe. Carefully crafted layout to improve readability, structure the offer, and highlight signature creations. A clean, modern aesthetic aligned with the spirit of Japanese cuisine. Result: Two elegant, cohesive, and value-enhancing menus enabling Haya Sushi to: elevate its dishes through premium visual presentation, improve the customer experience from the first interaction with the menu, strengthen the restaurant’s high-quality and professional image, and rely on effective materials for both in-restaurant use and communication. This project illustrates 5 Sens Advertising’s expertise in creating visual and editorial assets for the restaurant industry, combining aesthetics, clarity, and product enhancement.

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