Details - Portfolio

Laboratoires Tétra Hygiène (L.T.H) is a leading player in the field of public hygiene and insecticide solutions. Recognized for its expertise, rigorous quality standards, and commitment to effectiveness and safety, L.T.H develops products for both professionals and the general public. In this context, L.T.H entrusted 5 Sens Advertising with the design and rollout of an integrated communication campaign for its insecticide product LANCE, with the ambition of increasing visibility, demonstrating proven performance, and strengthening its market positioning. Project Objectives: Increase brand awareness of LANCE among the general public. Highlight its effectiveness and reliability for everyday use. Establish a clear and differentiated positioning versus competing products. Ensure continuous and consistent presence across all communication channels. Deliver a strong, easy-to-understand, and memorable message.

Approach and Communication Rollout: 5 Sens Advertising designed an integrated communication strategy built on the complementarity of digital and traditional media: Social media: educational and engaging content illustrating nuisance situations and demonstrating LANCE’s effectiveness. Google Ads: awareness and search campaigns to capture consumer intent and strengthen the product’s digital presence. Urban outdoor advertising: strong, impactful visuals designed for fast recall in public spaces. Radio and TV: short, dynamic spots to reach a broad audience and embed the message over time. Influencer marketing: targeted collaborations to humanize the message and reinforce product credibility. 3D commercial spot: creation of a creative ad showcasing LANCE’s effectiveness in a modern, humorous way. The entire rollout was built around a unified message, adapted to the specific requirements of each channel. Result: A high-impact integrated campaign that enabled LANCE to: significantly increase visibility and brand awareness, highlight its effectiveness to the general public, establish a clear and reassuring positioning, and reinforce its status as a leading insecticide solution. This project illustrates 5 Sens Advertising’s ability to support L.T.H in elevating their products through 360° campaigns combining rigor, creativity, and performance.