Details - Portfolio

Blue Beach Golf & Spa Monastir is a 4-star hotel in Monastir. Designed as a destination dedicated to wellness and escape, the property welcomes local and international guests seeking a refined stay in a privileged seaside setting. As part of structuring its brand image, Blue Beach Golf & Spa Monastir entrusted 5 Sens Advertising with the complete creation of its branding—from logo design to the rollout of the visual identity across all touchpoints, including in-room items and branded accessories. Project Objectives: Create a strong, elegant, and memorable brand identity consistent with a 4-star hotel. Visually express the property’s seaside, wellness, and premium universe. Ensure graphic consistency across all customer touchpoints. Elevate the hotel experience through refined and functional materials. Strengthen brand recognition and positioning for Blue Beach Golf & Spa.

Approach and Design: 5 Sens Advertising supported the hotel through a comprehensive branding process: Logo creation inspired by the sea, the beach, and a sense of serenity, with dedicated work on shapes, colors, and typography. Development of complete brand guidelines reflecting the hotel’s elegance and seaside universe. Rollout of the visual identity across institutional and promotional materials. Design of in-room items and branded elements (stationery, signage, accessories, welcome materials), created to enhance the guest experience. Particular attention to consistency, readability, and perceived quality across every touchpoint. Result: A harmonious and refined visual identity enabling Blue Beach Golf & Spa Monastir to: assert a clear seaside 4-star positioning, deliver a consistent brand experience from arrival through the entire stay, strengthen perceptions of quality and comfort, and stand out sustainably in the seaside hospitality segment. This project illustrates 5 Sens Advertising’s expertise in hotel branding creation and deployment, combining strategy, design, and user experience.