Details - Portfolio

Tunicotex is a leading company in the textile sector, recognized for its industrial know-how, mastery of quality standards, and a vision driven by performance and innovation. Operating in a highly competitive environment, Tunicotex aimed to strengthen its brand image through branding capable of conveying its expertise, credibility, and strategic positioning. In this context, 5 Sens Advertising had the privilege of supporting Tunicotex in the design and rollout of a bespoke visual identity, conceived as a true tool to enhance the company and its values. **Branding Objectives:** * Reflect Tunicotex’s technical and industrial expertise. * Assert its positioning as a structured, reliable, and forward-thinking player in the textile industry. * Modernize the brand image while respecting the company’s DNA and heritage. * Create a coherent, durable visual identity that can be easily adapted across all communication materials.

Creative Strategy Adopted: Art direction and brand concept: Tunicotex’s branding was designed around a subtle balance between industrial rigor and visual modernity. The creative approach aims to convey strength, precision, and process mastery, while integrating a contemporary dimension that reflects the company’s evolution and future-oriented vision. Color palette and graphic codes: The color choices rely on understated, professional, and structured tones, reinforcing perceptions of reliability and seriousness. These tones are paired with clean graphic codes inspired by the industrial and textile worlds, creating a clear, strong, and consistent visual language. Typography and visual structure: Modern, robust, and highly legible typefaces were selected to assert the brand’s institutional and professional character. Their use structures information with clarity and enhances visual impact across corporate and commercial materials. Building a durable identity: The entire branding system was developed to support Tunicotex over the long term. Each graphic element contributes to building a strong brand image, capable of adapting to multiple communication channels while maintaining consistency and immediate recognition.