Details - Portfolio

Showcase Website Development — Tunicotex Group Tunicotex Group is an Italian company established in Tunisia since 1993, recognized for its knitwear expertise and premium positioning. The group invested in an industrial site in Soliman, marking its shift toward high-end products, with an expanded offering and strong commitments to sustainability and traceability. The challenge: build a B2B digital showcase that highlights Italian heritage, industrial capabilities, and environmental responsibility. Objective: make the website the central platform to: increase visibility among B2B decision-makers, clarify the knitwear offering (gauges, product families—sweaters, cardigans, dresses, hoodies, accessories—capabilities and facilities), showcase sustainability (renewable energy, water recovery, responsible materials, traceability). Strategy Needs and audience analysis: Premium European and US targets seeking capacity, quality, traceability, and responsiveness. Expected proof points: gauge range, machinery park, monthly production capacity, certifications and partners. Website design and architecture: A clear site map: Home, About, Gallery, Partners, Certifications, Contact. Premium design, workshop/product iconography, and a fully responsive experience (desktop, tablet, mobile).

Strategy: Needs and audience analysis: An in-depth review of Tunicotex’s specific needs to promote its brand, heritage, and products in an attractive and authentic way. Identification of the target audience to structure content based on their expectations. Website conception and architecture: Definition of a clear, fast-to-navigate site structure: Home, About, Gallery, Partners, Certifications, Contact. Each section serves a specific intent (discovery, credibility-building, contact) and reduces friction throughout the user journey. Design and content: Implementation of a premium, clean, and consistent design aligned with the knitwear DNA and reflecting Tunicotex’s authenticity, quality, and values. Development and integration: High-performance integration ensuring smooth navigation and an optimized responsive experience across desktop, tablet, and mobile. SEO optimization: Website optimization for organic search (SEO) to ensure maximum visibility on search engines.