Details - Portfolio

OPTYLINE is the official and exclusive distributor in Tunisia of Thélios Group brands, including GUESS. The company entrusted us with the management and orchestration of a professional launch event for the optical industry to introduce the new GUESS collection (optical frames and sunglasses). Event Objectives (B2B): Introduce the collection to opticians and key decision-makers in the sector. Highlight the diversity of the range (shapes, colors, finishes) and its key strengths. Encourage try-ons and facilitate order placements. The event was structured around three exhibition days at the Mövenpick Hotel Sousse, complemented by a reveal evening at Bellini Rooftop on the second day.

5 Sens Advertising provided end-to-end support for OPTYLINE, from venue selection and coordination to the overall management of the event. We oversaw the event scenography and space decoration, as well as the design, copywriting, and printing of invitations and communication materials, in addition to coordinating collaborations with female influencers. The event stood out for its premium, fully coherent execution, placing the collection at the heart of the experience and delivering on OPTYLINE’s B2B objectives.