Details - Portfolio

OPTYLINE, the official and exclusive distributor in Tunisia of Thélios Group brands—including GUESS—entrusted 5 Sens Advertising with the management of its Instagram and Facebook channels to promote the new GUESS Eyewear collection. Our mission was to showcase the models, highlight the diversity across optical frames and sunglasses, and stimulate try-on intent among both partner opticians and the general public. Objectives: Increase the visibility of the GUESS Eyewear collection in Tunisia. Highlight the diversity of shapes, colors, and materials (optical and sunglasses). Strengthen the premium image and overall brand consistency. Drive try-on intent and traffic to partner points of sale.

Strategy: To achieve these objectives, we deployed a comprehensive and consistent digital strategy: Editorial and visual identity: Defined a clear brand narrative, with a warm, authentic, and engaging tone, supported by a graphic charter aligned with premium eyewear codes. Content planning and creation: Monthly editorial calendar highlighting the models and the diversity of optical and sunglasses collections. Platform management and community engagement: Regular posting on Facebook and Instagram, proactive moderation, and fast responses to messages. Advertising and sponsoring: Targeted sponsored campaigns (Meta Ads) to increase visibility, reach new audiences, and generate try-on intent. Analysis and optimization: Performance monitoring of posts and campaigns, with continuous adjustments to maximize reach and engagement.