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Social Media Management — Moderne Métal
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10/12/2025
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Social Media Management — Moderne Métal
Moderne Métal is a Tunisian company specialized in metal fabrication, boilermaking, industrial construction, and the delivery of tailor-made technical projects. Recognized for its expertise, precision, and the quality of its work, Moderne Métal supports industrial players, architects, developers, and companies seeking robust and durable solutions.
To support its growth and strengthen its online presence, 5 Sens Advertising managed Moderne Métal’s social media channels (Facebook, Instagram, and LinkedIn), with a strategy focused on brand awareness and credibility.
Objectives
Strengthen Moderne Métal’s professional image through structured and consistent communication.
Showcase industrial projects: metal staircases, structures, guardrails, steel frameworks, boilermaking, etc.
Educate the B2B audience on the advantages of metal solutions.
Attract qualified leads: architects, companies, developers, and industrial decision-makers.
Build trust by demonstrating on-the-ground expertise and craftsmanship.
Strategy:
Our strategy for Moderne Métal is built around showcasing its technical expertise and industrial capabilities by establishing a credible and consistent digital presence.
Content Planning and Creation:
Production of visual content highlighting Moderne Métal’s services (metal processing, boilermaking, structures, custom-made projects) as well as its equipment park (industrial machines, cutting tools, welding stations, paint booths), to concretely demonstrate the company’s technical capacity, precision, and the robustness of its craftsmanship.
Platform Management and Community Engagement:
Regular posting on Facebook, Instagram, and LinkedIn based on a monthly editorial calendar.
Ongoing community management: responding to messages and comments.
Advertising and Sponsoring (Meta Ads):
Brand awareness and traffic campaigns targeting:
industrial companies,
architects and engineering offices,
real estate developers,
workshops and contractors.
Objectives: generate inquiries, promote the company’s expertise, and increase visibility for its projects.







