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Plateforme Travaux is an innovative digital solution that connects individuals with qualified tradespeople for all home services: plumbing, electrical work, painting, air conditioning, handyman services, gardening, cleaning, and more. The objective is to provide simple, fast, and secure access to reliable services while promoting the work of local professionals. To support its growth and increase visibility, 5 Sens Advertising managed Plateforme Travaux’s social media presence on Facebook and Instagram, with the mission of attracting new users, promoting the available services, and strengthening trust in the platform. Objectives: Increase awareness of Plateforme Travaux among individuals. Highlight the different services offered. Encourage more tradespeople to join the platform. Generate sign-ups, service requests, and qualified interactions. Establish a reliable, accessible, and professional brand image.

Strategy: The strategy implemented aims to position Plateforme Travaux as the go-to solution for home services through clear, practical, and action-oriented communication. Content Planning and Creation: Content is structured to address both individuals and tradespeople. Platform Management and Community Engagement: Regular posting based on a monthly editorial calendar. Fast responses to messages, comments, and information requests. Results: A clear, consistent, and high-performing digital presence that helps to: increase the number of users, grow the network of tradespeople, strengthen the platform’s credibility, and position Plateforme Travaux as a simple and reliable solution for all home service needs.