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Hamila Stoneware is an exceptional Tunisian manufacturer specializing in handcrafted tableware and decorative pieces made from glazed stoneware. Unique on the African continent, the brand stands out for its refined blend of artisanal craftsmanship, technical excellence, and contemporary aesthetics—brought to life by passionate master ceramists. As part of its brand-building strategy, Hamila Stoneware entrusted 5 Sens Advertising with the conception and production of its institutional video, with the aim of revealing its creative universe, its manufacturing process, and the spirit that animates each collection. Project Objectives: Highlight Hamila Stoneware’s identity and artisanal DNA. Showcase the work of the master ceramists and the richness of the creative process. Convey the elegance, quality, and uniqueness of the collections. Deliver a strong institutional communication asset for partners, clients, and digital platforms.

Approach & Production: 5 Sens Advertising provided end-to-end delivery of the project, from creative development to final release: Scriptwriting & storytelling: crafting an authentic visual narrative centered on material, craftsmanship, and emotion. Immersive filming: shooting at the heart of the workshops, highlighting precise gestures, textures, glazes, and the fine details of each piece. Visual direction: cinematic framing, lighting design, and pacing chosen to elevate the material and the artisanal process. Editing & post-production: smooth editing, refined aesthetics, and color grading that reinforces the brand’s premium universe. Result: An elegant, immersive institutional video that tells Hamila Stoneware’s story with accuracy and sensitivity. A high-value asset designed to: strengthen brand image, affirm a high-end positioning, and convey the authenticity of a rare artisanal craftsmanship. Watch the institutional video: https://www.youtube.com/watch?v=qsJM3nXwBrg&t=15s