Details - Portfolio

OPTYLINE, the official and exclusive distributor in Tunisia of Thélios Group brands, entrusted 5 Sens Advertising with the organization of the launch event for the new BVLGARI eyewear collection. The event was held in the prestigious setting of Dar El Jeld Hotel, an iconic venue selected to reflect BVLGARI’s luxurious, elegant, and timeless universe. This event was designed as an immersive brand experience, intended to showcase the collection to optical professionals and distinguished guests, while strengthening BVLGARI’s premium image in the Tunisian market. Project Objectives: Showcase the new BVLGARI eyewear collection in a high-end setting. Deliver a coherent and immersive brand experience, true to BVLGARI’s DNA. Create a privileged networking moment between the brand and optical professionals, as well as key guests.

Approach and Organization: 5 Sens Advertising handled the end-to-end organization of the event, from concept to execution: Venue selection and coordination: choosing Dar El Jeld Hotel for its architectural character and its strong fit with the BVLGARI universe. Décor design and setup: aligned with the brand’s aesthetic codes (elegance, refinement, restraint). Scenography and space layout: designed to showcase both optical frames and sunglasses. Invitation design, copywriting, and printing: fully consistent with the collection’s identity. Guest management and logistical coordination throughout the event. Result: An elegant, flawlessly orchestrated launch that enabled the brand to: elevate the new BVLGARI eyewear collection, deliver a premium guest experience, generate high-quality digital coverage through influencer collaborations, and strengthen OPTYLINE’s and BVLGARI’s brand awareness and high-end positioning. This project illustrates 5 Sens Advertising’s expertise in premium launch events, combining strategy, creativity, operational execution, and influencer activation.