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AMC Tunisie, a specialist in metal processing and metal coating since 1978, is a well-established industrial company recognized for its expertise in metal transformation, coating, surface treatment, and the design of metal structures for multiple sectors (industry, construction, energy, design, etc.). With over 45 years of experience, AMC combines know-how, precision, and innovation to support clients with tailor-made projects, from fabrication to finishing. As part of its digital transformation, AMC Tunisie entrusted 5 Sens Advertising with the design and development of its showcase website, with the aim of modernizing its brand image, highlighting its technical services, and facilitating B2B contact and inquiries.

Website Objectives: Strengthen brand credibility through a modern and professional digital presence. Clearly present the business lines while highlighting AMC Tunisie’s expertise. Generate quotation requests and facilitate contact with the sales team. Improve SEO for key queries (e.g., “metal transformation Tunisia,” etc.). Strategy: Audience needs and expectations analysis: Understanding browsing behavior: website visitors look for practical information, clearly defined services, and fast solutions. Website design and architecture: The website was built around an intuitive user journey: Home About AMC Our Services (Powder Coating, Epoxy, Metal Transformation, Coating, Cutting, Custom Fabrication, etc.) Project Gallery Equipment & Capabilities Request a Quote Contact Each page was optimized to improve understanding while encouraging quote requests. Smooth, responsive navigation: A responsive design optimized for all devices (mobile, tablet, desktop) to ensure a seamless user experience. SEO optimization: Technical and semantic optimization: implementation of SEO best practices to improve search engine rankings and increase organic traffic. Features and interactivity: Contact and quote request forms: integration of forms to enable quick contact and online quotation requests.