Details - Portfolio

Five Hundred is a street food concept based in Doha, Qatar, embodying a modern, indulgent, and accessible urban cuisine. Designed as a next-generation food truck, the concept stands out through a young, dynamic, and visually impactful positioning, offering a fast yet high-quality experience aligned with the expectations of an urban, connected audience. As part of the brand launch, Five Hundred entrusted 5 Sens Advertising with the full creation of its branding, with the aim of building a strong, consistent identity perfectly aligned with the codes of the Qatari market. Project Objectives: Create a distinctive and memorable visual identity for the concept’s launch. Translate the modern, urban street food positioning through strong branding. Ensure visual consistency across all touchpoints (logo, brand guidelines, packaging, menu). Guarantee optimal legibility and an attractive design suited to fast-consumption contexts. Adapt the graphic universe to the cultural and visual references of the Qatari market.

Approach and Design: 5 Sens Advertising supported Five Hundred throughout the full brand identity development and rollout: Defining the brand DNA: tone, personality, values, and graphic universe. Creating bold, contemporary branding that reflects the concept’s energy and modernity. Developing a complete brand guideline: impactful colors, modern typography, and urban visual codes. Packaging design tailored to street food: practical, recognizable, and fully consistent with the brand identity. Menu design with a strong focus on information hierarchy, readability, and visual appeal. Result: A strong and cohesive brand identity enabling Five Hundred to: stand out in Doha’s competitive street food scene, assert a young, modern, urban positioning, deliver a visual experience consistent with the culinary experience, and build solid foundations for the brand’s growth and recognition. The branding developed by 5 Sens Advertising thus becomes a true driver of attractiveness, strengthening the visibility and memorability of the Five Hundred concept in the Qatari market.