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Plateforme Travaux is an innovative digital solution that connects individuals with qualified tradespeople for all home services: plumbing, electrical work, painting, air conditioning, handyman services, gardening, cleaning, and more. The objective is to provide simple, fast, and secure access to reliable services while promoting the work of local professionals. To support its growth and increase visibility, 5 Sens Advertising managed Plateforme Travaux’s social media presence on Facebook and Instagram, with the mission of attracting new users, promoting the available services, and strengthening trust in the platform. Objectives: Increase awareness of Plateforme Travaux among individuals. Highlight the different services offered. Encourage more tradespeople to join the platform. Generate sign-ups, service requests, and qualified interactions. Establish a reliable, accessible, and professional brand image.

Approach and Development: 5 Sens Advertising supported Plateforme Travaux throughout the entire website creation process through a user-centered and functionally efficient approach: Analysis of user needs (individuals and tradespeople) to design simple, intuitive user journeys. Definition of a clear site architecture: services overview, how the platform works, sign-up, contact. Creation of a modern, accessible, and reassuring design aligned with the home services universe. Development of a responsive website optimized for all devices (desktop, mobile, tablet). Implementation of clear calls to action to encourage service requests and registrations. SEO content optimization to improve the platform’s visibility in organic search. Result: A functional, clear, and conversion-oriented website enabling Plateforme Travaux to: strengthen its digital presence, make the platform easier to use for individuals, attract and reassure new partner tradespeople, and support service growth through a high-performing digital tool. The website therefore becomes a central lever for Plateforme Travaux’s development and credibility.