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Baraa Voyages is an innovative travel agency offering personalized services for unforgettable stays, tailor-made tours, business travel, and ticketing services. The agency stands out for its expertise in creating bespoke experiences tailored to clients’ needs—whether they are looking for a family getaway, a business trip, or an exceptional adventure. To increase its visibility and promote its diverse offers, 5 Sens Advertising managed Baraa Voyages’ social media presence, with a strategy focused on customer acquisition, destination promotion, and customer retention. Objectives: Increase awareness of Baraa Voyages and its travel offers across social platforms (Facebook and Instagram). Highlight popular destinations, customized tours, and special offers (promotions, packages).

Strategy: Defining the editorial and visual identity: Creation of a dynamic and professional graphic style, with clear visuals highlighting vehicles, special offers, and the customer experience. The tone is friendly, reassuring, and professional, tailored to a broad customer base (tourists, business travelers, and residents). Content planning and creation: Content is structured around several types of posts designed to showcase services and engage the community: Highlighting available vehicles: Posts featuring fleet photos, key features, and benefits (comfort, safety, fuel efficiency). Special offers and promotions: Posts detailing discounts and limited-time deals. Platform management and community engagement: We ensure a consistent and regular presence on Facebook and Instagram: Daily posts on Facebook and Instagram to maintain engagement. Fast responses to messages and comments to build a close relationship with the community and answer customer questions. Review and comment management: replying to customer reviews, handling requests and suggestions, and thanking customers for their feedback. Encouraging online bookings with direct links to the agency’s website to streamline the rental process.