Details - Portfolio

OK Rent A Car is a car rental agency in Tunisia, offering a wide selection of vehicles for tourist stays, business trips, or everyday needs. With a diverse fleet and quality service, OK Rent A Car makes travel easier for its customers while ensuring modern, well-maintained vehicles. 5 Sens Advertising managed OK Rent A Car’s social media presence (Facebook and Instagram) to strengthen their online visibility, attract new customers, highlight rental offers, and drive direct bookings. Objectives: Increase awareness of the agency and its services (car rental and additional services). Promote special offers, competitive pricing, and available rental vehicles. Build an engaged community of loyal customers and attract new prospects through targeted campaigns. Boost online bookings by making information and contact options easily accessible.

Strategy: Defining the editorial and visual identity: Creation of a dynamic and professional graphic style, with clear visuals highlighting vehicles, special offers, and the customer experience. The tone is friendly, reassuring, and professional, tailored to a broad customer base (tourists, business travelers, and residents). Content planning and creation: Content is structured around several types of posts designed to showcase services and engage the community: Highlighting available vehicles: Posts featuring fleet photos, key features, and benefits (comfort, safety, fuel efficiency). Special offers and promotions: Posts detailing discounts and limited-time deals. Platform management and community engagement: We ensure a consistent and regular presence on Facebook and Instagram: Daily posts on Facebook and Instagram to maintain engagement. Fast responses to messages and comments to build a close relationship with the community and answer customer questions. Review and comment management: replying to customer reviews, handling requests and suggestions, and thanking customers for their feedback. Encouraging online bookings with direct links to the agency’s website to streamline the rental process.