TikTok ranks among the most downloaded apps.
Among the most downloaded apps in the first half of 2023, TikTok claimed the top spot, reflecting its growing popularity among users worldwide. The video-sharing app moved up one place to lead the ranking, overtaking Instagram, which slipped by one position. Facebook and WhatsApp held steady in third and fourth place, demonstrating their consistent presence among the most downloaded apps. CapCut rose by one place to rank fifth, while Snapchat dropped by one place to sixth. Telegram, Messenger, and WhatsApp Business maintained their respective positions in seventh, eighth, and ninth place. Finally, Spotify rounded out the top 10, remaining stable in tenth position. These statistics highlight shifting trends in users’ app download preferences, reflecting the dynamism and competitiveness of today’s digital landscape. 
Investment in apps is rising again
After a slowdown in consumer spending on mobile apps observed in the first half of 2022, the market is now in a recovery phase. Between 2019 and 2021, spending saw strong growth, largely due to the effects of the pandemic. However, with the end of lockdowns, this trend was temporarily disrupted. Nevertheless, in the first half of 2023, consumer spending is rising again, marking a renewed momentum.. Data from data.ai indicate that USD 67.5 billion was spent on mobile apps worldwide across iOS and Google Play, a 5.3% increase compared with the first half of 2022. TikTok set a new record for consumer spending, reaching USD 2.1 billion in the first half of 2023. In terms of non-gaming consumer spend, TikTok continued to stand out, posting 31% year-over-year growth. Similarly, Disney+ recorded a strong 33% increase, YouTube 39%, and Duolingo 48% year over year.
Top Most-Used Apps in 2023: Facebook Leads, with WhatsApp and Instagram Close Behind!
In 2023, Facebook proudly maintains its position as the most-used app, demonstrating its continued popularity and influence in the digital world. With billions of active users worldwide (2.934 billion monthly active users), Facebook remains a key pillar of online communication and social interaction. In second place, we find WhatsApp, a globally renowned instant messaging app that offers a convenient and secure platform for one-to-one and group conversations, thereby strengthening social and family ties. Close behind in third place, Instagram stands out as a preferred platform for sharing visual moments and stories, enabling users to express themselves creatively through engaging images and videos. Facebook Messenger ranks fourth among the most frequently used apps. In fifth place comes TikTok, followed by Telegram, Amazon, Spotify, Twitter, and finally Snapchat. This ranking of the most-used apps reflects the diversity of users’ preferences and needs, as well as the ongoing evolution of the technological and social landscape in which we live today.
